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2024 유통물류 통계집 발간

2024.08.27

담당부서 유통물류정책팀

<p class="0" style="line-height: 120%; margin-top: 15pt; text-align: center; word-break: keep-all; font-family: 나눔고딕; font-size: 16px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 13pt; line-height: 19.2px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 13pt; font-family: 나눔고딕; line-height: 19.2px; margin-top: 0px; margin-bottom: 0px;">최근 </span></span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 13pt; line-height: 19.2px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 13pt; font-family: 나눔고딕; line-height: 19.2px; margin-top: 0px; margin-bottom: 0px;">10</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 13pt; line-height: 19.2px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 13pt; font-family: 나눔고딕; line-height: 19.2px; margin-top: 0px; margin-bottom: 0px;">년간 직구는 </span></span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 13pt; line-height: 19.2px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 13pt; font-family: 나눔고딕; line-height: 19.2px; margin-top: 0px; margin-bottom: 0px;">‘</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 13pt; line-height: 19.2px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 13pt; font-family: 나눔고딕; line-height: 19.2px; margin-top: 0px; margin-bottom: 0px;">점프</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 13pt; line-height: 19.2px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 13pt; font-family: 나눔고딕; line-height: 19.2px; margin-top: 0px; margin-bottom: 0px;">’... </span></span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 13pt; line-height: 19.2px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 13pt; font-family: 나눔고딕; line-height: 19.2px; margin-top: 0px; margin-bottom: 0px;">역직구는 </span></span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 13pt; line-height: 19.2px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 13pt; font-family: 나눔고딕; line-height: 19.2px; margin-top: 0px; margin-bottom: 0px;">‘</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 13pt; line-height: 19.2px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 13pt; font-family: 나눔고딕; line-height: 19.2px; margin-top: 0px; margin-bottom: 0px;">부침</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 13pt; line-height: 19.2px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 13pt; font-family: 나눔고딕; line-height: 19.2px; margin-top: 0px; margin-bottom: 0px;">’</span></span></p><p class="0" style="line-height: 120%; margin-top: 15pt; text-align: center; word-break: keep-all; font-family: 나눔고딕; font-size: 16px; margin-bottom: 0px;"><span style="letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; font-family: 나눔고딕; line-height: 19.2px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 19.2px; margin-top: 0px; margin-bottom: 0px;"><</span></span><span style="letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; font-family: 나눔고딕; line-height: 19.2px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 19.2px; margin-top: 0px; margin-bottom: 0px;">대한상의 </span></span><span style="letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; font-family: 나눔고딕; line-height: 19.2px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 19.2px; margin-top: 0px; margin-bottom: 0px;">2024 </span></span><span style="letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; font-family: 나눔고딕; line-height: 19.2px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 19.2px; margin-top: 0px; margin-bottom: 0px;">유통물류 통계집</span></span><span style="letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; font-family: 나눔고딕; line-height: 19.2px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 19.2px; margin-top: 0px; margin-bottom: 0px;">></span></span></p><p class="0" style="margin-bottom: 10pt; font-size: 11pt; font-family: 나눔고딕; line-height: 17.6px; margin-top: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 17.6px; margin-top: 0px; margin-bottom: 0px;"><br></span></p><p class="0" style="line-height: 200%; margin-left: 12pt; text-indent: -12pt; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><strong style="font-size: 11pt;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">- </span></span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">최근 </span></span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">10</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">년 간 직구 거래액 지속 확대</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">(</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">1.6</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">조</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">→</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">6.7</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">조원</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">), </span></span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">역직구는 </span></span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">Up & Down(0.7</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">조</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">→</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">6.0</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">조</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">→</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">1.7</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">조원</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">)</span></span></strong></p><p class="0" style="line-height: 200%; margin-left: 12pt; text-indent: -12pt; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><strong style="font-size: 11pt;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">- </span></span><span style="font-family: 나눔고딕; letter-spacing: -1.7pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">역직구 하락은 </span></span><span style="font-family: 나눔고딕; letter-spacing: -1.7pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">對</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.7pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">중국 화장품이 주 원인 </span></span><span style="font-family: 나눔고딕; letter-spacing: -1.7pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">... </span></span><span style="font-family: 나눔고딕; letter-spacing: -1.7pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">전체 역직구에서 </span></span><span style="font-family: 나눔고딕; letter-spacing: -1.7pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">中</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.7pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">은 </span></span><span style="font-family: 나눔고딕; letter-spacing: -1.7pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">60~80%, </span></span><span style="font-family: 나눔고딕; letter-spacing: -1.7pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">이 중 </span></span><span style="font-family: 나눔고딕; letter-spacing: -1.7pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">80~90%</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.7pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">는 화장품</span></span></strong></p><p class="0" style="line-height: 200%; margin-left: 12pt; text-indent: -12pt; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><strong style="font-size: 11pt;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">- 10</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">년 간 </span></span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">不動</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">의 </span></span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">1</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">위</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">·2</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">위 품목 </span></span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">: (</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">직구</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">) </span></span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">의류</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">·</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">패션</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">, </span></span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">음</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">·</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">식료품</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">, (</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">역직구</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">) </span></span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">화장품</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">, </span></span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">의류</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">·</span></span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 11pt; font-family: 나눔고딕; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">패션</span></span></strong></p><p class="0" style="line-height: 160%; margin-left: 12pt; text-indent: -12pt; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 굴림; letter-spacing: -1.5pt; font-weight: bold; font-size: 14pt; line-height: 25.6px; margin-top: 0px; margin-bottom: 0px;"><br></span></p><p class="0" style="line-height: 160%; letter-spacing: -1pt; font-size: 13pt; font-family: 나눔고딕; margin-top: 0px; margin-bottom: 0px;"><span style="letter-spacing: -1pt; font-size: 11pt; font-family: 나눔고딕; line-height: 27.7333px; margin-top: 0px; margin-bottom: 0px;"> </span></p><p class="0" style="line-height: 150%; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;"> 최근 </span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">10</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">년 간 해외 직구 규모가 </span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">4.1</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">배 늘어난 반면</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">, </span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">역직구는 </span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">2019</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">년까지 상승하다가 꺾이는 부침을 겪은 것으로 나타났다</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">. </span></p><p class="0" style="line-height: 160%; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 휴먼명조; letter-spacing: -1pt; font-size: 13pt; line-height: 25.6px; margin-top: 0px; margin-bottom: 0px;"><br></span></p><p class="0" style="line-height: 160%; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 휴먼명조; letter-spacing: -1pt; font-size: 13pt; line-height: 25.6px; margin-top: 0px; margin-bottom: 0px;"><img src="http://www.korcham.net/dext5editordata/2024/08/20240827_145611603_60889.png" style="width: 320px; height: 341px; border: 0px solid;" border="0"><br></span></p><p class="0" style="line-height: 160%; margin-right: 228.6pt; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"> </p><p class="0" style="line-height: 150%; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 14.6667px; font-family: 나눔고딕; line-height: 24px; margin-top: 0px; margin-bottom: 0px;"> 대한상공회의소(회장 최태원)가 27일 발간한‘2024 유통물류 통계집’에 따르면, 2014년 1조6천억원이었던 온라인을 통한 해외 직구(직접구매) 규모가 2023년에 6조7천억원으로 4.1배 늘어났다. 반면, 해외 역직구(직접판매)는 2014년 7천억원에서 6조원 규모까지 성장하였으나, 2019년 성장세가 꺾이면서 2023년 1조7천억원으로까지 축소된 것으로 나타났다. </span></p><p class="0" style="line-height: 150%; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 14.6667px; font-family: 나눔고딕; line-height: 24px; margin-top: 0px; margin-bottom: 0px;"><br></span></p><p class="0" style="line-height: 150%; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 14.6667px; font-family: 나눔고딕; line-height: 24px; margin-top: 0px; margin-bottom: 0px;"> 이에 대해 대한상의는 “직구시장은 의류·패션잡화를 중심으로 빠르게 성장하면서 퀀텀점프를 이루었고, 역직구는 K뷰티 관련 품목 판매가 늘어나다 중국 한한령(限韓令)으로 꺾인 상황”이라고 분석했다.</span></p><p class="0" style="line-height: 150%; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-size: 14.6667px; font-family: 나눔고딕; line-height: 24px; margin-top: 0px; margin-bottom: 0px;"><br></span></p><p class="0" style="line-height: 150%; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;"> 이동일 한국유통학회 회장</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">(</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">세종대 교수</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">)</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">도 </span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">“2021</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">년까지만 해도 아마존</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">, </span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">베스트바이 등 미국 쇼핑몰을 중심으로 국내 소비자 이용이 지속적으로 증가해 왔고</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">, </span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">직구에서 미국 비중이 가장 높았다</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">”</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">면서</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">, “</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">알리</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">·</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">테무 등 </span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">C</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">커머스 플랫폼의 글로벌시장 진출이 가속화되고 국내 진출이 본격화되었던 </span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">2023</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">년부터는 중국 비중이 높아지면서 직구의 성장폭이 더 확대되고 있다</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">”</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">고 밝혔다</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">. </span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">마종수 한국유통연수원 교수는 </span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">“</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">전체 역직구에서 중국 비중이 가장 높은 상황에서 품목으로는 화장품이 성장에 가장 큰 역할을 해온 가운데 </span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">2017</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">년 한한령</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">(</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">限韓令</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">)</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">으로 중국 정부가 한국관광 뿐만 아니라</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">, </span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">화장품</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">·</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">식품</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">·</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">컨텐츠 구입을 제한하면서 중국 화장품 역직구 시장이 직격탄을 맞았다</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">”</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">고 분석했다</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">.</span></p><table style="border-collapse:collapse;table-layout:fixed;border-top:none;border-left:none;border-bottom:none;border-right:none;"><tbody><tr><td colspan="10" style="width: 640px; height: 29px; padding: 1.41pt 5.1pt; border-top: none; border-left: none; border-bottom: 2px solid rgb(0, 0, 0); border-right: none;" valign="middle"><p class="0" style="line-height: 180%; margin-top: 5pt; text-align: center; word-break: keep-all; font-family: 나눔고딕; font-size: 16px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 28.8px; margin-top: 0px; margin-bottom: 0px;"><</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 28.8px; margin-top: 0px; margin-bottom: 0px;">표</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 28.8px; margin-top: 0px; margin-bottom: 0px;">1> </span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 28.8px; margin-top: 0px; margin-bottom: 0px;">전체 역직구에서의 중국 비중 </span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 28.8px; margin-top: 0px; margin-bottom: 0px;">(%)</span></p></td></tr><tr><td style="width: 64px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0); background: rgb(229, 229, 229);" valign="middle"><p class="0" style="line-height: 130%; text-align: center; word-break: keep-all; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">2014</span></p></td><td style="width: 64px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0); background: rgb(229, 229, 229);" valign="middle"><p class="0" style="line-height: 130%; text-align: center; word-break: keep-all; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">2015</span></p></td><td style="width: 64px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0); background: rgb(229, 229, 229);" valign="middle"><p class="0" style="line-height: 130%; text-align: center; word-break: keep-all; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">2016</span></p></td><td style="width: 64px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0); background: rgb(229, 229, 229);" valign="middle"><p class="0" style="line-height: 130%; text-align: center; word-break: keep-all; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">2017</span></p></td><td style="width: 64px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0); background: rgb(229, 229, 229);" valign="middle"><p class="0" style="line-height: 130%; text-align: center; word-break: keep-all; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">2018</span></p></td><td style="width: 64px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0); background: rgb(229, 229, 229);" valign="middle"><p class="0" style="line-height: 130%; text-align: center; word-break: keep-all; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">2019</span></p></td><td style="width: 64px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0); background: rgb(229, 229, 229);" valign="middle"><p class="0" style="line-height: 130%; text-align: center; word-break: keep-all; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">2020</span></p></td><td style="width: 64px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0); background: rgb(229, 229, 229);" valign="middle"><p class="0" style="line-height: 130%; text-align: center; word-break: keep-all; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">2021</span></p></td><td style="width: 64px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0); background: rgb(229, 229, 229);" valign="middle"><p class="0" style="line-height: 130%; text-align: center; word-break: keep-all; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">2022</span></p></td><td style="width: 64px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0); background: rgb(229, 229, 229);" valign="middle"><p class="0" style="line-height: 130%; text-align: center; word-break: keep-all; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">2023</span></p></td></tr><tr><td style="width: 64px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0);" valign="middle"><p class="1" style="line-height: 130%; margin: 0px 3pt 0px 2.1pt; text-align: right; vertical-align: baseline; font-family: 나눔고딕; font-size: 16px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">46.9</span></p></td><td style="width: 64px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0);" valign="middle"><p class="1" style="line-height: 130%; margin: 0px 3pt 0px 2.1pt; text-align: right; vertical-align: baseline; font-family: 나눔고딕; font-size: 16px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">68.4</span></p></td><td style="width: 64px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0);" valign="middle"><p class="1" style="line-height: 130%; margin: 0px 3pt 0px 2.1pt; text-align: right; vertical-align: baseline; font-family: 나눔고딕; font-size: 16px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">78.1</span></p></td><td style="width: 64px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0);" valign="middle"><p class="1" style="line-height: 130%; margin: 0px 3pt 0px 2.1pt; text-align: right; vertical-align: baseline; font-family: 나눔고딕; font-size: 16px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">79.2</span></p></td><td style="width: 64px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0);" valign="middle"><p class="1" style="line-height: 130%; margin: 0px 3pt 0px 2.1pt; text-align: right; vertical-align: baseline; font-family: 나눔고딕; font-size: 16px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">79.7</span></p></td><td style="width: 64px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0);" valign="middle"><p class="1" style="line-height: 130%; margin: 0px 3pt 0px 2.1pt; text-align: right; vertical-align: baseline; font-family: 나눔고딕; font-size: 16px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">86.3</span></p></td><td style="width: 64px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0);" valign="middle"><p class="1" style="line-height: 130%; margin: 0px 3pt 0px 2.1pt; text-align: right; vertical-align: baseline; font-family: 나눔고딕; font-size: 16px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">86.6</span></p></td><td style="width: 64px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0);" valign="middle"><p class="1" style="line-height: 130%; margin: 0px 3pt 0px 2.1pt; text-align: right; vertical-align: baseline; font-family: 나눔고딕; font-size: 16px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">81.4</span></p></td><td style="width: 64px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0);" valign="middle"><p class="1" style="line-height: 130%; margin: 0px 3pt 0px 2.1pt; text-align: right; vertical-align: baseline; font-family: 나눔고딕; font-size: 16px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">64.3</span></p></td><td style="width: 64px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0);" valign="middle"><p class="1" style="line-height: 130%; margin: 0px 3pt 0px 2.1pt; text-align: right; vertical-align: baseline; font-family: 나눔고딕; font-size: 16px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">62.2</span></p></td></tr><tr><td colspan="10" style="width: 640px; height: 17px; padding: 1.41pt 5.1pt; border-top: 2px solid rgb(0, 0, 0); border-left: none; border-bottom: none; border-right: none;" valign="middle"><p class="0" style="line-height: 130%; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">* </span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">자료 </span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">: </span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">통계청</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">, </span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">온라인쇼핑동향조사 </span></p></td></tr></tbody></table><p style="font-family: 나눔고딕; font-size: 16px; line-height: 19.2px; margin-top: 0px; margin-bottom: 0px;"> </p><p class="0" style="line-height: 160%; letter-spacing: -1pt; font-size: 13pt; font-family: 나눔고딕; margin-top: 0px; margin-bottom: 0px;"><span style="letter-spacing: -1pt; font-size: 11pt; font-family: 나눔고딕; line-height: 27.7333px; margin-top: 0px; margin-bottom: 0px;"> </span></p><p class="0" style="line-height: 150%; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;"> 실제 중국 역직구에서 화장품 품목이 차지하는 비중은 약 </span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">80~90%</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">에 이르는데</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">, </span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">화장품 품목의 역직구 규모가 </span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">2020</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">년 </span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">4</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">조 </span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">9</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">천억원을 정점으로 큰 폭으로 감소한 이후 회복하지 못하고 있고</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">, </span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">중국 전체 역직구도 이와 동일한 추세를 보이는 것으로 분석됐다</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">.</span></p><p class="0" style="line-height: 150%; margin-right: 218.6pt; letter-spacing: -1pt; font-size: 13pt; font-family: 나눔고딕; margin-top: 0px; margin-bottom: 0px;"><span style="letter-spacing: -1pt; font-size: 11pt; font-family: 나눔고딕; line-height: 26px; margin-top: 0px; margin-bottom: 0px;"> </span></p><p class="0" style="line-height: 150%; margin-right: 218.6pt; letter-spacing: -1pt; font-size: 13pt; font-family: 나눔고딕; margin-top: 0px; margin-bottom: 0px;"> </p><table style="border-collapse:collapse;table-layout:fixed;border-top:none;border-left:none;border-bottom:none;border-right:none;"><tbody><tr><td style="width: 639px; height: 43px; padding: 1.41pt 5.1pt; border-top: 2px solid rgb(0, 0, 0); border-left: none; border-bottom: none; border-right: none;" valign="middle"><p class="0" style="line-height: 160%; margin-left: 12pt; text-indent: -12pt; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-weight: bold; font-size: 11pt; line-height: 25.6px; margin-top: 0px; margin-bottom: 0px;">10</span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-weight: bold; font-size: 11pt; line-height: 25.6px; margin-top: 0px; margin-bottom: 0px;">년 간 </span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-weight: bold; font-size: 11pt; line-height: 25.6px; margin-top: 0px; margin-bottom: 0px;">不動</span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-weight: bold; font-size: 11pt; line-height: 25.6px; margin-top: 0px; margin-bottom: 0px;">의 </span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-weight: bold; font-size: 11pt; line-height: 25.6px; margin-top: 0px; margin-bottom: 0px;">1</span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-weight: bold; font-size: 11pt; line-height: 25.6px; margin-top: 0px; margin-bottom: 0px;">위</span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-weight: bold; font-size: 11pt; line-height: 25.6px; margin-top: 0px; margin-bottom: 0px;">·2</span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-weight: bold; font-size: 11pt; line-height: 25.6px; margin-top: 0px; margin-bottom: 0px;">위 품목 </span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-weight: bold; font-size: 11pt; line-height: 25.6px; margin-top: 0px; margin-bottom: 0px;">: (</span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-weight: bold; font-size: 11pt; line-height: 25.6px; margin-top: 0px; margin-bottom: 0px;">직구</span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-weight: bold; font-size: 11pt; line-height: 25.6px; margin-top: 0px; margin-bottom: 0px;">) </span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-weight: bold; font-size: 11pt; line-height: 25.6px; margin-top: 0px; margin-bottom: 0px;">의류</span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-weight: bold; font-size: 11pt; line-height: 25.6px; margin-top: 0px; margin-bottom: 0px;">·</span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-weight: bold; font-size: 11pt; line-height: 25.6px; margin-top: 0px; margin-bottom: 0px;">패션</span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-weight: bold; font-size: 11pt; line-height: 25.6px; margin-top: 0px; margin-bottom: 0px;">, </span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-weight: bold; font-size: 11pt; line-height: 25.6px; margin-top: 0px; margin-bottom: 0px;">음</span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-weight: bold; font-size: 11pt; line-height: 25.6px; margin-top: 0px; margin-bottom: 0px;">·</span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-weight: bold; font-size: 11pt; line-height: 25.6px; margin-top: 0px; margin-bottom: 0px;">식료품</span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-weight: bold; font-size: 11pt; line-height: 25.6px; margin-top: 0px; margin-bottom: 0px;">, (</span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-weight: bold; font-size: 11pt; line-height: 25.6px; margin-top: 0px; margin-bottom: 0px;">역직구</span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-weight: bold; font-size: 11pt; line-height: 25.6px; margin-top: 0px; margin-bottom: 0px;">) </span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-weight: bold; font-size: 11pt; line-height: 25.6px; margin-top: 0px; margin-bottom: 0px;">화장품</span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-weight: bold; font-size: 11pt; line-height: 25.6px; margin-top: 0px; margin-bottom: 0px;">, </span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-weight: bold; font-size: 11pt; line-height: 25.6px; margin-top: 0px; margin-bottom: 0px;">의류</span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-weight: bold; font-size: 11pt; line-height: 25.6px; margin-top: 0px; margin-bottom: 0px;">·</span><span style="font-family: 나눔고딕; letter-spacing: -1.6pt; font-weight: bold; font-size: 11pt; line-height: 25.6px; margin-top: 0px; margin-bottom: 0px;">패션</span></p></td></tr></tbody></table><p style="font-family: 나눔고딕; font-size: 16px; line-height: 19.2px; margin-top: 0px; margin-bottom: 0px;"> </p><p class="0" style="line-height: 150%; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;"> 최근 </span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">10</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">년간 직구 품목 순위는 </span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">1</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">위 의류</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">·</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">패션</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">, 2</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">위 음</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">·</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">식료품으로 부동의 </span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">1·2</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">위를 지키고 있는 것으로 나타났다</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">. </span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">다른 품목들도 순위에 큰 변동은 없었으며 거래 규모만 확대된 것으로 나타났다</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">. </span></p><p class="0" style="line-height: 150%; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;"><br></span></p><p class="0" style="line-height: 150%; letter-spacing: -1pt; font-size: 13pt; font-family: 나눔고딕; margin-top: 0px; margin-bottom: 0px;"><span style="letter-spacing: -1pt; font-size: 11pt; font-family: 나눔고딕; line-height: 26px; margin-top: 0px; margin-bottom: 0px;"> </span></p><p class="0" style="line-height: 150%; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;"> 역직구도 </span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">1</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">위 화장품</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">, 2</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">위 의류</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">·</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">패션 품목 순위에는 변화가 없었지만</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">, K</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">문화 확산에 따라 음반</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">·</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">비디오를 포함한 뷰티</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">·</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">의류</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">·</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">문화 등 </span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">K</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">브랜드 관련 품목의 거래 규모가 커지면서 순위 변화에 영향을 준 것으로 나타났다</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">. </span></p><p class="0" style="line-height: 150%; letter-spacing: -1pt; font-size: 13pt; font-family: 나눔고딕; margin-top: 0px; margin-bottom: 0px;"> </p><table style="border-collapse: collapse; table-layout: fixed; border-width: initial; border-style: none; border-color: initial; margin-left: 20px;"><tbody><tr><td colspan="4" style="width: 640px; height: 28px; padding: 1.41pt 5.1pt; border-top: none; border-left: none; border-bottom: 1px solid rgb(0, 0, 0); border-right: none;" valign="middle"><p class="0" style="line-height: 180%; margin-top: 5pt; text-align: center; word-break: keep-all; font-family: 나눔고딕; font-size: 16px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 28.8px; margin-top: 0px; margin-bottom: 0px;"><</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 28.8px; margin-top: 0px; margin-bottom: 0px;">표</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 28.8px; margin-top: 0px; margin-bottom: 0px;">2> 2014</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 28.8px; margin-top: 0px; margin-bottom: 0px;">년과 </span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 28.8px; margin-top: 0px; margin-bottom: 0px;">2023</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 28.8px; margin-top: 0px; margin-bottom: 0px;">년의 해외 직구 및 역직구 주요 품목 변화 </span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 28.8px; margin-top: 0px; margin-bottom: 0px;">(</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 28.8px; margin-top: 0px; margin-bottom: 0px;">단위</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 28.8px; margin-top: 0px; margin-bottom: 0px;">:</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 28.8px; margin-top: 0px; margin-bottom: 0px;">억원</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 28.8px; margin-top: 0px; margin-bottom: 0px;">)</span></p></td></tr><tr><td colspan="2" style="width: 320px; height: 20px; padding: 1.41pt 5.1pt; border-width: 1px 2px 2px; border-style: solid; border-color: rgb(0, 0, 0); background: rgb(229, 229, 229);" valign="middle"><p class="0" style="line-height: 130%; text-align: center; word-break: keep-all; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">직구</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">(</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">직접구매</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">)</span></p></td><td colspan="2" style="width: 320px; height: 20px; padding: 1.41pt 5.1pt; border-width: 1px 2px 2px; border-style: solid; border-color: rgb(0, 0, 0); background: rgb(229, 229, 229);" valign="middle"><p class="0" style="line-height: 130%; text-align: center; word-break: keep-all; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">역직구</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">(</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">직접판매</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">)</span></p></td></tr><tr><td style="width: 160px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0); background: rgb(229, 229, 229);" valign="middle"><p class="0" style="line-height: 130%; text-align: center; word-break: keep-all; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">2014</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">년</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">(16,471)</span></p></td><td style="width: 160px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0); background: rgb(229, 229, 229);" valign="middle"><p class="0" style="line-height: 130%; text-align: center; word-break: keep-all; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">2023</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">년</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">(66,819)</span></p></td><td style="width: 160px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0); background: rgb(229, 229, 229);" valign="middle"><p class="0" style="line-height: 130%; text-align: center; word-break: keep-all; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">2014</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">년</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">(6,791)</span></p></td><td style="width: 160px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0); background: rgb(229, 229, 229);" valign="middle"><p class="0" style="line-height: 130%; text-align: center; word-break: keep-all; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">2023</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">년</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-weight: bold; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">(16,972)</span></p></td></tr><tr><td style="width: 160px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0); background: rgb(223, 234, 245);" valign="middle"><p class="2" style="line-height: 130%; margin-left: 2.1pt; vertical-align: baseline; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">① </span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">의류</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">·</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">패션</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">(7,765)</span></p></td><td style="width: 160px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0); background: rgb(223, 234, 245);" valign="middle"><p class="2" style="line-height: 130%; margin-left: 2.1pt; vertical-align: baseline; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">① </span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">의류</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">·</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">패션</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">(30,699)</span></p></td><td style="width: 160px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0); background: rgb(249, 237, 245);" valign="middle"><p class="2" style="line-height: 130%; margin-left: 2.1pt; vertical-align: baseline; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">① </span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">화장품</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">(2,570)</span></p></td><td style="width: 160px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0); background: rgb(249, 237, 245);" valign="middle"><p class="2" style="line-height: 130%; margin-left: 2.1pt; vertical-align: baseline; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">① </span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">화장품</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">(10,440)</span></p></td></tr><tr><td style="width: 160px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0); background: rgb(223, 234, 245);" valign="middle"><p class="2" style="line-height: 130%; margin-left: 2.1pt; vertical-align: baseline; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">② </span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">음</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">·</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">식료품</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">(3,006)</span></p></td><td style="width: 160px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0); background: rgb(223, 234, 245);" valign="middle"><p class="2" style="line-height: 130%; margin-left: 2.1pt; vertical-align: baseline; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">② </span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">음</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">·</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">식료품</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">(15,017)</span></p></td><td style="width: 160px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0); background: rgb(249, 237, 245);" valign="middle"><p class="2" style="line-height: 130%; margin-left: 2.1pt; vertical-align: baseline; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">② </span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">의류</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">·</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">패션</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">(1,744)</span></p></td><td style="width: 160px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0); background: rgb(249, 237, 245);" valign="middle"><p class="2" style="line-height: 130%; margin-left: 2.1pt; vertical-align: baseline; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">② </span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">의류</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">·</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">패션</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">(2,585)</span></p></td></tr><tr><td style="width: 160px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0);" valign="middle"><p class="2" style="line-height: 130%; margin-left: 2.1pt; vertical-align: baseline; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">③ </span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">생활</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">·</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">자동차</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">(1,302)</span></p></td><td style="width: 160px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0);" valign="middle"><p class="2" style="line-height: 130%; margin-left: 2.1pt; vertical-align: baseline; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">③ </span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">가전</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">·</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">전자</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">·</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">통신기기</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">(4,213)</span></p></td><td style="width: 160px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0);" valign="middle"><p class="2" style="line-height: 130%; margin-left: 2.1pt; vertical-align: baseline; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">③ </span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">가전</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">·</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">전자</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">·</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">통신기기</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">(548)</span></p></td><td style="width: 160px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0); background: rgb(232, 184, 184);" valign="middle"><p class="2" style="line-height: 130%; margin-left: 2.1pt; vertical-align: baseline; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">③ </span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">음반</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">·</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">비디오</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">·</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">악기</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">(1,817) *</span></p></td></tr><tr><td style="width: 160px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0);" valign="middle"><p class="2" style="line-height: 130%; margin-left: 2.1pt; vertical-align: baseline; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">④ </span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">화장품</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">(1,037)</span></p></td><td style="width: 160px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0);" valign="middle"><p class="2" style="line-height: 130%; margin-left: 2.1pt; vertical-align: baseline; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">④ </span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">생활</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">·</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">자동차</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">(4,076)</span></p></td><td style="width: 160px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0);" valign="middle"><p class="2" style="line-height: 130%; margin-left: 2.1pt; vertical-align: baseline; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">④ </span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">음</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">·</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">식료품</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">(328)</span></p></td><td style="width: 160px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0);" valign="middle"><p class="2" style="line-height: 130%; margin-left: 2.1pt; vertical-align: baseline; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">④ </span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">음</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">·</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">식료품</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">(312)</span></p></td></tr><tr><td style="width: 160px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0);" valign="middle"><p class="2" style="line-height: 130%; margin-left: 2.1pt; vertical-align: baseline; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">⑤ </span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">가전</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">·</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">전자</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">·</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">통신기기</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">(1,031)</span></p></td><td style="width: 160px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0);" valign="middle"><p class="2" style="line-height: 130%; margin-left: 2.1pt; vertical-align: baseline; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">⑤ </span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">화장품</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">(3,226)</span></p></td><td style="width: 160px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0);" valign="middle"><p class="2" style="line-height: 130%; margin-left: 2.1pt; vertical-align: baseline; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">⑤ </span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">생활</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">·</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">자동차</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">(300)</span></p></td><td style="width: 160px; height: 20px; padding: 1.41pt 5.1pt; border-width: 2px; border-style: solid; border-color: rgb(0, 0, 0);" valign="middle"><p class="2" style="line-height: 130%; margin-left: 2.1pt; vertical-align: baseline; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">⑤ </span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">가전</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">·</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">전자</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">·</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">통신기기</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">(269)</span></p></td></tr><tr><td colspan="4" style="width: 640px; height: 17px; padding: 1.41pt 5.1pt; border-top: 2px solid rgb(0, 0, 0); border-left: none; border-bottom: none; border-right: none;" valign="middle"><p class="0" style="line-height: 130%; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;"> </span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">자료 </span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">: </span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">통계청</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">, </span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">온라인쇼핑동향조사 </span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">** ’14</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">년 </span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">223</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">억원에서 </span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">’23</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">년 </span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">1,817</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">억원으로 </span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">8.1</span><span style="font-family: 나눔고딕; letter-spacing: -1.5pt; font-size: 11pt; line-height: 20.8px; margin-top: 0px; margin-bottom: 0px;">배 성장 </span></p></td></tr></tbody></table><p style="font-family: 나눔고딕; font-size: 16px; line-height: 19.2px; margin-top: 0px; margin-bottom: 0px;"> </p><p class="0" style="line-height: 160%; letter-spacing: -1pt; font-size: 13pt; font-family: 나눔고딕; margin-top: 0px; margin-bottom: 0px;"><span style="letter-spacing: -1pt; font-size: 11pt; font-family: 나눔고딕; line-height: 27.7333px; margin-top: 0px; margin-bottom: 0px;"> </span></p><p class="0" style="line-height: 150%; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;"> 대한상의는 </span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">“</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">플랫폼을 통한 역직구</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">(</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">수출</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">)</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">는 미래 성장 가능성이 매우 높지만 실제 성장으로 이어지기까지는 아직 역부족한 상황이다</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">”</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">고 지적하고</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">, “K</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">콘텐츠</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">, K</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">뷰티</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">, K</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">푸드 등이 한류열풍으로 인기가 높아지고 있는 만큼</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">, </span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">경쟁력 있는 품목과 중소기업</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">·</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">소상공인의 플랫폼 진출이 활발해질 수 있도록 정부차원에서 물류</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">·</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">마케팅을 포함한 종합적인 지원을 확대할 필요가 있다</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">”</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">고 말했다</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">. </span></p><p class="0" style="line-height: 150%; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;"><br></span></p><p class="0" style="line-height: 150%; margin-right: 3.6pt; letter-spacing: -1.5pt; font-weight: bold; font-size: 15pt; font-family: 나눔고딕; margin-top: 0px; margin-bottom: 0px;"><span style="letter-spacing: -1.5pt; font-size: 11pt; font-family: 나눔고딕; line-height: 30px; margin-top: 0px; margin-bottom: 0px;"> </span></p><p class="0" style="line-height: 150%; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;"> 장근무 대한상의 유통물류진흥원장은 </span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">“</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">유통소매시장에서의 온</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">·</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">오프라인 간 양극화가 심화되고 있는 가운데 한국 제품의 가격경쟁력도 중국에 비해 약화되고 있어 유통 부문의 경쟁력 강화를 위한</span><span style="letter-spacing: -1pt; font-size: 11pt; font-family: 나눔고딕; line-height: 24px; margin-top: 0px; margin-bottom: 0px;"> </span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">정책적인 노력이 필요한 시점이다</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">”</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">며</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">, “</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">민관이 힘을 합쳐 미래유통산업 발전방향과 비전을 정립하고</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">, </span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">글로벌 유통시장 진출 확대를 위한 역직구의 활성화 방안도 함께 마련해야 한다</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">”</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">고</span><span style="letter-spacing: -1pt; font-size: 11pt; font-family: 나눔고딕; line-height: 24px; margin-top: 0px; margin-bottom: 0px;"> </span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">강조했다</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">. </span></p><p class="0" style="line-height: 150%; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"> </p><p class="0" style="line-height: 150%; font-family: 나눔고딕; font-size: 16px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;"> ‘</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">유통물류 통계집</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">’</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">은 유통과 물류분야 시장규모</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">, </span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">동향지표</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">, </span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">해외통계 등 기업과 정부 등에서 발표한 통계를 종합 정리한 자료집으로 대한상의에서 매년 발간하고 있으며</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">, </span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">대한상의 홈페이지</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">(</span><a href="http://www.korcham.net"><u style="text-underline:#0000ff single"><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; color: rgb(0, 0, 255); line-height: 24px; margin-top: 0px; margin-bottom: 0px;">www.korcham.net</span></u></a><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">)</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">에서 무료로 볼 수 있다</span><span style="font-family: 나눔고딕; letter-spacing: -1pt; font-size: 11pt; line-height: 24px; margin-top: 0px; margin-bottom: 0px;">. </span></p>

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