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대한상의, 올해 소비시장 5대 키워드로 ‘S.N.A.K.E.’ 제시

2025.01.08

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(1월 8일자 조간) 2025 유통산업 백서.pdf

담당부서 유통물류정책팀

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margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">대한상의, 올해 소비시장 5대 키워드로 ‘S.N.A.K.E.’ 제시</span></span></span></span></span></span></span></span></span></span></span></strong></p><p style="line-height: 200%; margin-top: 0px; margin-bottom: 0px; font-family: "Noto Sans KR"; font-size: 16px;" noto="" sans="" kr";="" font-size:="" 16px;"=""><strong 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><br style="font-family: "맑은 고딕";" 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"> - 상의, ‘2025 유통산업 백서’ 발간... 최신 국내외 유통시장 동향과 이슈, 소매업태별 전망 등 수록</span></span></span></span></span></span></span></span></span></span></span><br style="font-family: "맑은 고딕";" 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"> - 불확실성 고조에 생존(Survival)이 먼저... ‘차세대(Next) 비즈니스·수익모델’ 찾아야</span></span></span></span></span></span></span></span></span></span></span><br style="font-family: "맑은 고딕";" 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"> - AI와 K-컬처에서 성장 돌파구 찾고, ‘가격중시 소비수요(Economical consumption)’에 적극대응 필요</span></span></span></span></span></span></span></span></span></span></span><br style="font-family: "맑은 고딕";" 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"=""></strong><br 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><span 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"> </span></span></span><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">올해 소비시장의 트렌드를 엿볼 수 있는 5대 키워드가 나왔다. </span></span></span></span></span></span></span></span></span></span><br 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><br 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><span 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"> 대한상공회의소(회장 최태원)는 7일‘2025 유통산업 백서’를 발간하고, 푸른 뱀의 해인 2025년 소비시장의 키워드로‘S.N.A.K.E’를 제시하면서 “경기침체와 불확실성 고조에 생존(Survival) 경쟁이 더욱 치열해진 만큼 유통기업은 차세대(Next) 비즈니스모델과 수익모델을 찾아야 한다”며 “AI와 K-culture에서 성장 돌파구를 찾고, 가격중시 소비트렌드(Economical consumption)에도 적극 대응할 필요가 있다”고 밝혔다.</span></span></span></span><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"> </span></span></span></span></span></span></span></span></span><br 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><br 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><img src="http://www.korcham.net/dext5editordata/2025/01/20250108_091347826_01412.png" style="width: 600px; height: 134px; border: 0px solid; font-family: "맑은 고딕";" 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" border="0"><br 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><br 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><span 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"> </span></span></span><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">유통산업 백서는 △국내 소매업태별 동향·이슈 및 전망 △주요국 유통산업 동향 등 국내외 유통산업의 최신 동향·이슈와 전망을 담았다.</span></span></span></span></span></span></span></span></span></span><br 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><br 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><strong 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">① S(Survival) : 경기침체 지속 및 불확실성 고조로 무엇보다 ‘생존’ 이 먼저</span></span></span></span></span></span></span></span></span></span></strong><br 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><br 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><span 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"> 국내 경제와 소매시장 정체가 계속될 것으로 예상되는 가운데, 대내외 불확실성까지 고조되면서 한정된 소비시장을 차지하기 위한 시장 내 생존 경쟁은 더욱 치열해질 전망이다.</span></span></span></span></span></span></span></span></span></span><br 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><br 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><img src="http://www.korcham.net/dext5editordata/2025/01/20250108_091821061_37242.png" style="width: 350px; height: 283px; border: 0px solid; font-family: "맑은 고딕";" 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" border="0"><br 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><br 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><span 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"> </span></span></span><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">실제로 최근 소매시장 성장은 2021년 7.5%를 정점으로 하락 추세를 보이고 있다. 대한상의는“올해 미국의 통상정책 변화와 국내 정치의 불확실성 고조로 인해 소비자가 더욱 신중한 태도를 취할 것으로 예상되면서 유통시장 성장률이 0.4%에 그칠 것으로 전망된다”고 밝혔다.</span></span></span></span></span></span></span></span></span></span><br 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><span 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"> </span></span></span></span></span></span></span></span></span></span><br 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><span 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"> 이에 따라 유통기업들은 까다로워진 소비자 수요에 대응하고, 한편으로 좀 더 낮은 가격의 가성비 있는 상품 제공을 위해 사활을 건 경쟁이 전개될 것으로 전망된다. </span></span></span></span></span></span></span></span></span></span><br 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><br 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><strong 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">② N(Next Biz모델) : 성장 정체와 경쟁심화로 차세대 수익모델 찾아야</span></span></span></span></span></span></span></span></span></span></strong><br 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><span 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"> </span></span></span></span></span></span></span></span></span></span><br 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><span 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"> 소비시장 성장이 둔화하고 갈수록 가격경쟁이 치열해지면서 새로운 사업모델 개발과 추가 수익모델 개발에 박차를 가할 전망이다. </span></span></span></span></span></span></span></span></span></span><br 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><br 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><span 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"> 상품 판매로 수익을 내기가 어려워지면서 지속가능한 성장이 한계에 직면하고 있는 가운데, 유통기업들은 무엇보다 오프라인 매장과 온라인채널을 활용한 광고사업인 리테일미디어 사업을 통해 수익성 확보에 더욱 드라이브를 걸 전망이다. 여기에 마케팅으로 경쟁해야만 했던 오픈마켓 비즈니스모델이 한계를 드러내면서, 중고마켓플랫폼 등 C2C (소비자 대 소비자) 이커머스모델을 비롯 초개인화된 대화형 쇼핑 등을 주목할 것으로 보인다.</span></span></span></span></span></span></span></span></span></span></p><p style="line-height: 200%; margin-top: 0px; margin-bottom: 0px; font-family: "Noto Sans KR"; font-size: 16px;" noto="" sans="" kr";="" font-size:="" 16px;"=""><span 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"> </span></span></span></span></span></span></span></span><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"> 오프라인 매장의 전광판이나 온라인 쇼핑몰의 검색 창·배너 등을 활용한 광고를 통해 수익을 창출하는 사업</span></span></span></span></span></span></span></span></span></span></span><br 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><br 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><span 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"> 오프라인에서는 대형마트가 식품 전문성을 강화한 소형포맷 등 인구구조변화와 경제적 구조에 맞게 다양한 사업모델을 실험적으로 시도하면서 새로운 환경에 최적화된 비즈니스 포맷을 찾으려는 여정을 계속해 나갈 전망이다. </span></span></span></span></span></span></span></span></span></span><br 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><br 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><strong 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">③ A(AI) : AI로 비용 줄여 가격 낮추고, 운용효율성 높이려는 노력 거세질 전망</span></span></span></span></span></span></span></span></span></span></strong><br 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><br 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><span 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"> AI(인공지능)를 적극 활용해 인건비를 줄이고 비용구조 최적화를 통해 비용 및 운영 효율을 높이려는 노력도 가속화될 전망이다.</span></span></span></span></span></span></span></span></span></span><br 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><br 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><span 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"> 기업들이 AI에 주목하는 것은 소비패턴 분석과 미래 수요 예측을 통해 급변하는 시장환경에 보다 유연하게 대응할 수 있고, 개인별 맞춤형 서비스와 공급망·재고 최적화 등을 통해 생산성을 높일 수 있기 때문이다.</span></span></span></span></span></span></span></span></span></span></p><p style="line-height: 200%; margin-top: 0px; margin-bottom: 0px; font-family: "Noto Sans KR"; font-size: 16px;" noto="" sans="" kr";="" font-size:="" 16px;"=""><br 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"></p><p style="line-height: 200%; margin-top: 0px; margin-bottom: 0px; font-family: "Noto Sans KR"; font-size: 16px;" noto="" sans="" kr";="" font-size:="" 16px;"=""><img src="http://www.korcham.net/dext5editordata/2025/01/20250108_092638328_71870.png" style="width: 400px; height: 319px; border: 0px solid; font-family: "맑은 고딕";" 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" border="0"><br 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"></p><p style="line-height: 200%; margin-top: 0px; margin-bottom: 0px; font-family: "Noto Sans KR"; font-size: 16px;" noto="" sans="" kr";="" font-size:="" 16px;"=""><br 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><span 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"> 이를 반영하듯 글로벌 유통산업내 AI 시장규모는 2023년 99억 7천만달러에서 2033년에는 549억 2천만 달러에 달하며 약 5.5배 성장할 전망이다. </span></span></span></span></span></span></span></span></span></span><br 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><br 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><strong 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">④ K컬처(K-culture) : K컬처와 융합된 커머스에서 성장 돌파구 찾아야</span></span></span></span></span></span></span></span></span></span></strong></p><p style="line-height: 200%; margin-top: 0px; margin-bottom: 0px; font-family: "Noto Sans KR"; font-size: 16px;" noto="" sans="" kr";="" font-size:="" 16px;"=""><strong 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"="" style="font-family: "맑은 고딕";"><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"> </span></span></span></span></span></span></span></span><span style="font-weight: normal; font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">성장 한계가 분명한 내수시장으로 인해 새로운 시장 창출을 위한 K컬처와 융합된 커머스와 포맷도 한층 더 주목을 받을 전망이다. K-컬처의 전 세계적인 확산으로 국내 소비에서 해외관광객 비중이 지속적으로 증가하는 추세이고, 해외시장에서도 K-컬처 비즈니스가 괄목할만한 성과를 보이고 있기 때문이다.</span></span></span></span></span></span></span></span></span><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"> </span></span></span></span></span></span></span></span></span></span><br style="font-family: "맑은 고딕";" 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"=""><br style="font-family: "맑은 고딕";" 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"> </span></span></span></span></span></span></span></span><span style="font-weight: normal; font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">대표적으로 H&B 전문점인 올리브영은 뷰티, 건기식, 생활용품 등 K컨텐츠를 한군데서 모두 경험할 수 있어 외국인이 한국 방문시 꼭 들러야 하는 쇼핑메카로 자리잡았고, 한국에 온 적이 있는 외국인들에게 인기를 누리면서 해외매출도 덩달아 늘었다. </span></span></span></span></span></span></span></span></span></span></span></strong><span style="font-weight: normal; font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><br style="font-family: "맑은 고딕";" 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"> </span></span></span></span></span></span></span></span><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"> 2020~2033년 글로벌몰 취급액은 연평균 84% 증가, 취급상품수 1만 5,000여개</span></span></span></span></span></span></span></span></span></span></span><br style="font-family: "맑은 고딕";" 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"=""><br style="font-family: "맑은 고딕";" 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"> 이밖에도 신세계, 현대, 롯데 등 국내 주요 백화점 3사와 패션 유통기업인 무신사는 방한 외국인들 사이에서 인지도와 인기를 바탕으로 K패션의 글로벌화를 위한 플랫폼 사업에 더욱 공격적인 행보를 보일 전망이다.</span></span></span></span></span></span></span></span></span></span><br style="font-family: "맑은 고딕";" 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"=""><br style="font-family: "맑은 고딕";" 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"=""><strong style="font-family: "맑은 고딕";" 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">⑤ E(Economical consumption) : 지속되는 경기침체로 불황형 소비트렌드 전방위 확산 전망</span></span></span></span></span></span></span></span></span></span></strong><br style="font-family: "맑은 고딕";" 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"=""><br style="font-family: "맑은 고딕";" 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"> 경기 둔화와 불확실성 고조는 가격을 중시하는 소비트렌드를 전방위적으로 확산시킬 전망이다. 특히, 소비 침체가 깊어지는 가운데 불필요한 물건 구매를 자제하고 꼭 필요한 것만 사는 이른바‘요노(YONO : You Only Need One)’소비가 증가할 것으로 예상된다.</span></span></span></span></span></span></span></span></span></span><br style="font-family: "맑은 고딕";" 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"=""><br style="font-family: "맑은 고딕";" 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"> 최근 수년간 이어진 고물가 여파로 미국에서는 하드 디스카운트 스토어* 등 할인업태가 급성장했고, 국내에서는 대형마트 등을 중심으로 생필품 중심의 가격할인행사를 집중적으로 전개해왔다. </span></span></span></span></span></span></span></span></span></span><br style="font-family: "맑은 고딕";" 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"> </span></span></span></span></span></span></span></span><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;">* 초저가 슈퍼마켓. 판매상품의 대부분이 PB상품으로 구성되어 있으며 한정된 생활필수품을 초특가에 판매</span></span></span></span></span></span></span></span></span></span></span><br style="font-family: "맑은 고딕";" 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"=""><br style="font-family: "맑은 고딕";" 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"> 고물가, 고금리로 가처분소득과 소비지출 금액이 줄어들 수밖에 없는 상황에서, 저렴한 상품을 찾게 되고, 식품 등 생필품 위주로 소비하고 비식품은 가급적 절약하려는 불황형 소비트렌드는 더욱 강세를 보일 것으로 분석됐다.</span></span></span></span></span></span></span></span></span></span><br style="font-family: "맑은 고딕";" 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"=""><br style="font-family: "맑은 고딕";" 맑은="" 고딕";="" font-size:="" 12pt;"="" 고딕";"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"="" noto="" sans="" kr";="" 16px;=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" font-size:="" 12pt;="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-size: 12pt; font-family: "맑은 고딕"; line-height: 32px; margin-top: 0px; margin-bottom: 0px;" 맑은="" 고딕";="" line-height:="" 32px;="" margin-top:="" 0px;="" margin-bottom:="" 0px;"=""><span style="font-family: "맑은 고딕"; font-size: 16px; line-height: 32px; margin-top: 0px; margin-bottom: 0px;"> 유통산업 백서는 대한상의 홈페이지(www.korcham.net)에서 무료로 다운받을 수 있다.</span></span></span></span></span></span></span></span></span></span></span></p>

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