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최근 소비패턴 변화와 기업의 대응 연구

2013.11.06

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20131107101100_2.pdf
20131107101100_1.pdf

담당부서 산업정책팀

<HTML><HEAD><TITLE></TITLE><br><META content="text/html; charset=ks_c_5601-1987" http-equiv=Content-Type><br><META name=GENERATOR content=DEXTWebEditor><br><STYLE title=_dext_stylesheet>BLOCKQUOTE {<br> MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px<br>}<br>P {<br> MARGIN-TOP: 0px; MARGIN-BOTTOM: 0px<br>}<br>v\:* {<br> BEHAVIOR: url(#default#VML)<br>}<br>o\:* {<br> BEHAVIOR: url(#default#VML)<br>}<br>.shape {<br> BEHAVIOR: url(#default#VML)<br>}<br>x\:* {<br> POSITION: relative; VISIBILITY: hidden<br>}<br>TD {<br> WORD-BREAK: break-all<br>}<br>BODY {<br> WORD-BREAK: break-all<br>}<br>UL {<br> MARGIN-TOP: 5pt; MARGIN-BOTTOM: 5pt; MARGIN-LEFT: 30pt<br>}<br>OL {<br> MARGIN-TOP: 5pt; MARGIN-BOTTOM: 5pt; MARGIN-LEFT: 30pt<br>}<br></STYLE><br></HEAD><br><BODY style="FONT-FAMILY: 짹쩌쨍짼체; FONT-SIZE: 10pt"><br><META http-equiv=Content-Type><br><META name=GENERATOR content=DEXTWebEditor><br><STYLE title=_dext_stylesheet><br></STYLE><br><br><META http-equiv=Content-Type><br><META name=GENERATOR content=DEXTWebEditor><br><STYLE title=_dext_stylesheet><br></STYLE><br><br><P>#_DEXT#nbsp;</P><!--StartFragment--><br><P style="TEXT-ALIGN: center; MARGIN-TOP: 30pt; MARGIN-BOTTOM: 20pt" class=바탕글><SPAN style="FONT-FAMILY: 굴림; FONT-SIZE: 18pt; FONT-WEIGHT: bold; mso-ascii-font-family: 굴림; mso-hansi-font-family: 굴림">소비 新조류 “S.E.N.S.E 있게 ~”</SPAN></P><br><P class=바탕글><SPAN style="FONT-FAMILY: 굴림; FONT-SIZE: 14pt; FONT-WEIGHT: bold; mso-hansi-font-family: 굴림; mso-fareast-font-family: 굴림" lang=EN-US><SPAN style="FONT-SIZE: 10pt">- 대한상의가 제시한 소비키워드: ① 통제(</SPAN></SPAN><U style="text-underline: #000000 single"><SPAN style="FONT-FAMILY: 굴림; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-hansi-font-family: 굴림; mso-fareast-font-family: 굴림" lang=EN-US>S</SPAN></U><SPAN style="FONT-FAMILY: 굴림; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-hansi-font-family: 굴림; mso-fareast-font-family: 굴림" lang=EN-US>ave #_DEXT#amp; Control) ② 여성(</SPAN><U style="text-underline: #000000 single"><SPAN style="FONT-FAMILY: 굴림; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-hansi-font-family: 굴림; mso-fareast-font-family: 굴림" lang=EN-US>E</SPAN></U><SPAN style="FONT-FAMILY: 굴림; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-hansi-font-family: 굴림; mso-fareast-font-family: 굴림" lang=EN-US>motional female power)</SPAN></P><br><P class=바탕글><SPAN style="FONT-FAMILY: 굴림; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-hansi-font-family: 굴림; mso-fareast-font-family: 굴림" lang=EN-US>#_DEXT#nbsp; </SPAN><SPAN style="FONT-FAMILY: 굴림; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-ascii-font-family: 굴림; mso-hansi-font-family: 굴림">③ 힐링(</SPAN><U style="text-underline: #000000 single"><SPAN style="FONT-FAMILY: 굴림; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-hansi-font-family: 굴림; mso-fareast-font-family: 굴림" lang=EN-US>N</SPAN></U><SPAN style="FONT-FAMILY: 굴림; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-hansi-font-family: 굴림; mso-fareast-font-family: 굴림" lang=EN-US>eed to Heal) ④ 키즈(</SPAN><U style="text-underline: #000000 single"><SPAN style="FONT-FAMILY: 굴림; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-hansi-font-family: 굴림; mso-fareast-font-family: 굴림" lang=EN-US>S</SPAN></U><SPAN style="FONT-FAMILY: 굴림; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-hansi-font-family: 굴림; mso-fareast-font-family: 굴림" lang=EN-US>pare no money on kids) ⑤ 체험(</SPAN><U style="text-underline: #000000 single"><SPAN style="FONT-FAMILY: 굴림; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-hansi-font-family: 굴림; mso-fareast-font-family: 굴림" lang=EN-US>E</SPAN></U><SPAN style="FONT-FAMILY: 굴림; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-hansi-font-family: 굴림; mso-fareast-font-family: 굴림" lang=EN-US>njoy experience)</SPAN></P><br><P class=바탕글><SPAN style="FONT-FAMILY: 굴림; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-hansi-font-family: 굴림; mso-fareast-font-family: 굴림" lang=EN-US>- ‘응답하라 1994’ X세대의 키즈소비 주목하라 ... IT분야만 年200억달러 전망</SPAN></P><br><P class=바탕글><SPAN style="FONT-FAMILY: 굴림; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-hansi-font-family: 굴림; mso-fareast-font-family: 굴림" lang=EN-US>- ‘女心 훔쳐라’ ... 초경량 컬러풀한 제품 쫓는 ‘테크파탈’(Tech Fatale) 급증</SPAN></P><br><P class=바탕글><SPAN style="FONT-FAMILY: 굴림; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-hansi-font-family: 굴림; mso-fareast-font-family: 굴림" lang=EN-US>- ‘힐링이 멘탈케어 넘어 식품</SPAN><SPAN style="FONT-FAMILY: 굴림; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-hansi-font-family: 굴림; mso-fareast-font-family: 굴림" lang=EN-US> ∙ </SPAN><SPAN style="FONT-FAMILY: 굴림; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-ascii-font-family: 굴림; mso-hansi-font-family: 굴림">화장품</SPAN><SPAN style="FONT-FAMILY: 굴림; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-hansi-font-family: 굴림; mso-fareast-font-family: 굴림" lang=EN-US> ∙ </SPAN><SPAN style="FONT-FAMILY: 굴림; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-ascii-font-family: 굴림; mso-hansi-font-family: 굴림">가구</SPAN><SPAN style="FONT-FAMILY: 굴림; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-hansi-font-family: 굴림; mso-fareast-font-family: 굴림" lang=EN-US> ∙ </SPAN><SPAN style="FONT-FAMILY: 굴림; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-ascii-font-family: 굴림; mso-hansi-font-family: 굴림">패션</SPAN><SPAN style="FONT-FAMILY: 굴림; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-hansi-font-family: 굴림; mso-fareast-font-family: 굴림" lang=EN-US> ∙ </SPAN><SPAN style="FONT-FAMILY: 굴림; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-ascii-font-family: 굴림; mso-hansi-font-family: 굴림">의료</SPAN><SPAN style="FONT-FAMILY: 굴림; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-hansi-font-family: 굴림; mso-fareast-font-family: 굴림" lang=EN-US> ∙ </SPAN><SPAN style="FONT-FAMILY: 굴림; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-ascii-font-family: 굴림; mso-hansi-font-family: 굴림">문화</SPAN><SPAN style="FONT-FAMILY: 굴림; FONT-SIZE: 10pt; FONT-WEIGHT: bold; mso-hansi-font-family: 굴림; mso-fareast-font-family: 굴림" lang=EN-US> ∙ </SPAN><SPAN style="FONT-FAMILY: 굴림; FONT-SIZE: 14pt; FONT-WEIGHT: bold; mso-ascii-font-family: 굴림; mso-hansi-font-family: 굴림"><SPAN style="FONT-SIZE: 11pt"><SPAN style="FONT-SIZE: 10pt">관광까지 확장’</SPAN></SPAN></SPAN></P><br><P class=바탕글>#_DEXT#nbsp;</P><br><P class=바탕글><FONT face=굴림><SPAN style="FONT-FAMILY: HCI Poppy; FONT-SIZE: 13pt; mso-hansi-font-family: HCI Poppy; mso-fareast-font-family: 휴먼명조" lang=EN-US>“‘센스’가 소비시장의 신조류로 떠오르고 있다는 연구결과가 나왔다. 센스(S.E.N.S.E)는 ‘불필요한 지출통제’(</SPAN><U style="text-underline: #000000 single"><SPAN style="FONT-FAMILY: HCI Poppy; FONT-SIZE: 13pt; FONT-WEIGHT: bold; mso-hansi-font-family: HCI Poppy; mso-fareast-font-family: 휴먼명조" lang=EN-US>S</SPAN></U><SPAN style="FONT-FAMILY: HCI Poppy; FONT-SIZE: 13pt; mso-hansi-font-family: HCI Poppy; mso-fareast-font-family: 휴먼명조" lang=EN-US>ave #_DEXT#amp; control), ‘여성의 감성소비’(</SPAN><U style="text-underline: #000000 single"><SPAN style="FONT-FAMILY: HCI Poppy; FONT-SIZE: 13pt; FONT-WEIGHT: bold; mso-hansi-font-family: HCI Poppy; mso-fareast-font-family: 휴먼명조" lang=EN-US>E</SPAN></U><SPAN style="FONT-FAMILY: HCI Poppy; FONT-SIZE: 13pt; mso-hansi-font-family: HCI Poppy; mso-fareast-font-family: 휴먼명조" lang=EN-US>motional female power), ‘치유 받고픈 마음’(</SPAN><U style="text-underline: #000000 single"><SPAN style="FONT-FAMILY: HCI Poppy; FONT-SIZE: 13pt; FONT-WEIGHT: bold; mso-hansi-font-family: HCI Poppy; mso-fareast-font-family: 휴먼명조" lang=EN-US>N</SPAN></U><SPAN style="FONT-FAMILY: HCI Poppy; FONT-SIZE: 13pt; mso-hansi-font-family: HCI Poppy; mso-fareast-font-family: 휴먼명조" lang=EN-US>eed to heal), ‘키즈에 아낌없는 투자’(</SPAN><U style="text-underline: #000000 single"><SPAN style="FONT-FAMILY: HCI Poppy; FONT-SIZE: 13pt; FONT-WEIGHT: bold; mso-hansi-font-family: HCI Poppy; mso-fareast-font-family: 휴먼명조" lang=EN-US>S</SPAN></U><SPAN style="FONT-FAMILY: HCI Poppy; FONT-SIZE: 13pt; mso-hansi-font-family: HCI Poppy; mso-fareast-font-family: 휴먼명조" lang=EN-US>pare no money on kids), ‘힘든만큼 강해지는 체험 갈망’(</SPAN><U style="text-underline: #000000 single"><SPAN style="FONT-FAMILY: HCI Poppy; FONT-SIZE: 13pt; FONT-WEIGHT: bold; mso-hansi-font-family: HCI Poppy; mso-fareast-font-family: 휴먼명조" lang=EN-US>E</SPAN></U><SPAN style="FONT-FAMILY: HCI Poppy; FONT-SIZE: 13pt; mso-hansi-font-family: HCI Poppy; mso-fareast-font-family: 휴먼명조" lang=EN-US>njoy experience) 등의 영문 머리글자를 딴 것이다.</SPAN></FONT></P><br><P class=바탕글><FONT face=굴림><SPAN style="FONT-FAMILY: HCI Poppy; FONT-SIZE: 13pt; mso-hansi-font-family: HCI Poppy; mso-fareast-font-family: 휴먼명조" lang=EN-US></SPAN></FONT>#_DEXT#nbsp;</P><br><P class=바탕글><FONT face=굴림><SPAN style="FONT-FAMILY: HCI Poppy; FONT-SIZE: 13pt; mso-hansi-font-family: HCI Poppy; mso-fareast-font-family: 휴먼명조" lang=EN-US></SPAN></FONT>#_DEXT#nbsp;</P><br><P class=바탕글><FONT face=굴림><SPAN style="FONT-FAMILY: HCI Poppy; FONT-SIZE: 13pt; mso-hansi-font-family: HCI Poppy; mso-fareast-font-family: 휴먼명조" lang=EN-US>* 자세한 내용은 별첨 보도자료, 보고서를 참고하시기 바랍니다.</SPAN></FONT></P></BODY></HTML>

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